While being able to purchase groceries, cash checks, fuel a vehicle, or send funds to a foreign country at a single location often do provide convenience and savings to the shopping experience, the bundling of services does not always have a similar effect for events.
Below are some points or considerations for why we believe including activities or optional tours with conference registration does not provide guests convenience, nor result in a more strategic outcome for all parties.
Below are some points or considerations for why we believe including activities or optional tours with conference registration does not provide guests convenience, nor result in a more strategic outcome for all parties.
- The companies or event partners that typically operate tours and optional event activities are not the same as companies planning or managing event registration.
- Relying on registration software does not provide DMCs and on-site logistics teams immediate, real-time data needed to ensure the best experience and avoid potential challenges that may impact costs.
- Registration software is not designed to automate critical processes for enhancing onsite program operations.
- Entrusting a single registration solution does not provide attendees with a direct resource for specific tour related support questions or help after purchasing tickets.
- Implementing a single registration solution often increases steps during the initial event registration experience that could cause attendees to delay initially signing up and paying.
- Offers an experience that is more focused on maximizing funds captured or sold using the registration solution vs. offering solutions focused on simplifying the event experience.