by Russell Wyman
Founder & CEO, GruupMeet
Applications and social media are primarily consumer-focused. As a result, organizations inevitably encourage employees to use their personal accounts for business communication. With no way to manage information or access after an employee leaves the company, and no control over data storage, security, and privacy. Most leading applications don’t come close to meeting the security standards you’d enforce for internal communications and often cannot get across firewalls and SPAM. (i.e. look in your SPAM folder for missed emails from companies that are designed for marketing or promotions vs. enhancing key business communications, and that fail in this key area).
2. It’s hard to communicate with business-related contacts privately.
Once you sign-up with apps using your phone number or business email address, that platform will likely build a directory based on contacts in your phone or in your contact list. So, there’s no good way for employees to communicate collaboratively, or for you to manage communication across multiple planning partners and parties. That meeting app gets more from you than you’re likely to from it!