by Russell Wyman
Founder & CEO, GruupMeet
Applications and social media are primarily consumer-focused. As a result, organizations inevitably encourage employees to use their personal accounts for business communication. With no way to manage information or access after an employee leaves the company, and no control over data storage, security, and privacy. Most leading applications don’t come close to meeting the security standards you’d enforce for internal communications and often cannot get across firewalls and SPAM. (i.e. look in your SPAM folder for missed emails from companies that are designed for marketing or promotions vs. enhancing key business communications, and that fail in this key area).
2. It’s hard to communicate with business-related contacts privately.
Once you sign-up with apps using your phone number or business email address, that platform will likely build a directory based on contacts in your phone or in your contact list. So, there’s no good way for employees to communicate collaboratively, or for you to manage communication across multiple planning partners and parties. That meeting app gets more from you than you’re likely to from it!
Unlike meeting apps, GruupMeet understands the difference in consumer and business-focused applications. In fact, our platform is designed so that it fits into the way you plan meetings, and with the way employees communicate for convenience. It’s difficult to compete with consumer-focused applications which is why ours doesn’t require employees to sign-up, sign-on or do anything at all, really... Everyone benefits with a solution that’s not another app to download or keep up with!
4. Applications are often not collaborative or intuitive to work across all devices.
People tend to use various apps because there are pros and cons related to features and the experience across various devices. Applications are often designed for specific systems or devices, such as iOS or Android; and lack the features you, your staff and your vendors may need.
5. There’s no way to structure your network.
Consider how you’ve set up business email today: aliases, email groups and perhaps even mailing lists with archived conversations. An organization’s systems and resources are invaluable so you should be leveraging them. When you rely on applications to do your business versus carrying out your business’ policies and processes, you are building that app’s system, not yours! You may also inevitably be contradicting key competencies related to your DMC or events business when you decide to use a general software solution or tool (i.e. Google Forms – non-industry designed tools). Registration, airport transportation, attendee management and on-site program operations and communications are often complex for something like Google Forms). Additionally, people do not tend to like forms – or a sign-up experience with many screens or steps. These are some basic points, not to mention matters like GDPR and data protection.