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We’ve all seen the Consumer Cellular ads and know that “text size” can easily be enlarged on mobile or GrandPad devices, which is important to keep in mind when creating event text communications from your business desktop or laptop. The interface and experience of that of the attendees that receive event-related text messages are likely to vary, regardless of the type of mobile device.
Just because message length or choice of diction looks great for you, doesn’t necessarily mean this will be the case for guests that receive this message on their mobile devices. Today, text messaging continues to shape the way people communicate. The first text message was sent around 1992, and in a relatively short period, today there are over 5 billion texters globally with about 2 billion of those in the U.S. And these figures will continue to rise. According to a study by Twilio, “90% of people say they’d rather receive a text than a phone call from a business.” This article will guide your business towards writing clear, concise event text messages with confidence.
Don’t let all that data and push to offer mobile tech solutions crowd out your sense of the value your organization provides and why your unique service offerings and brand are perfectly suited for enhancing meeting and incentive experiences above the rest. If you told your doctor only that you didn’t feel well, and provided no more information than that, it wouldn’t be nearly enough. Your doctor would need to ask you to be much more specific before even beginning to diagnose the problem. What’s the value of investing in mobile event app solutions with dynamic and easy access to features like upcoming sessions and appointments or an activity feed if you don’t even really know whether your attendees seek more to keep up with? Do you know if guests are excited and willing to download an app or learn to use a new interface? Or feel comfortable sharing more information like their location or contacts? What good is having the latest update if all you do is replace it with the next update?
Unlike other solutions on the market, GruupMeet helps your team eliminate the excessive information and make sense of what matters so teams and attendees make meaningful use of the critical on-site logistics and communications.
by Russell Wyman
Founder & CEO, GruupMeet
1. Apps are less likely to offer the same security as a business email.
Applications and social media are primarily consumer-focused. As a result, organizations inevitably encourage employees to use their personal accounts for business communication. With no way to manage information or access after an employee leaves the company, and no control over data storage, security, and privacy. Most leading applications don’t come close to meeting the security standards you’d enforce for internal communications and often cannot get across firewalls and SPAM. (i.e. look in your SPAM folder for missed emails from companies that are designed for marketing or promotions vs. enhancing key business communications, and that fail in this key area).
2. It’s hard to communicate with business-related contacts privately.
Once you sign-up with apps using your phone number or business email address, that platform will likely build a directory based on contacts in your phone or in your contact list. So, there’s no good way for employees to communicate collaboratively, or for you to manage communication across multiple planning partners and parties. That meeting app gets more from you than you’re likely to from it!