At GruupMeet, we believe that successful meeting and incentive experiences hinge on simple, effective and smart communications. Today’s event teams and attendees are tired of inefficient mobile app notifications and disruptions. Therefore, they seek convenience and timely, relevant information without having to change the way they already prefer to communicate. We believe that today’s focus on personalization and ease of use for all parties will help shape and lead the way as our industry continues to evolve. Thus, here are some relevant questions you should ask event technology vendors:
- What business processes and data practices does the event technology provider implement to ensure that customer generated contact information or data does not inadvertently integrate with the event tech provider’s own business data? (This may be particularly important if permission to read and modify contacts is granted when downloading and installing the app).
- How many app downloads iTunes and/or Google Play is reporting there have been, AND the percentage of app reviews compared to installs?
- How might iTunes and/or Google Play app install data relate to the event tech provider’s estimated number of paying customer accounts?