Evolving Objectives and Participant Expectations
Meeting technologies and automation have improved and advanced in many capacities such as registration, networking, surveys, maps and check-in but this is the tip of the iceberg. Meeting logistics involves many meticulous processes, and most are still being managed and monitored manually with little innovation past an Excel spreadsheet. While more meeting planning processes are being automated today, intricate processes like on-site logistics, such as airport arrivals, are largely executed manually.

There are many factors that make it difficult for meeting planners to manage the meticulous and continually changing logistics. Meeting planners typically invest about 150 hours of time managing each meeting. For fear of significant potential risks and unknowns, meeting technology has generally been slowly adopted. People impact return on objectives (ROO), and bad meeting experiences hurt businesses as valuable time and stakeholder money are wasted. For example, for internal meetings, the sales participants have a direct impact on the organization’s revenue so engagement and return on objectives are important. However, the process of managing constantly changing logistics, like arrivals, inherently deters the focus on people and consumes time. Successful transportation logistics hinge on effective communication with all parties. While each airport presents a different set of challenges and each meeting’s objectives are unique, participants are increasingly expecting convenience and relevance regarding meeting communications.

The Head of Engineering presides over the entire Front-end and Back-end development teams. He helps drive the vision, design, strategy, and implementation of integrated web systems in order to support the business and to ensure customer success. 

Attending IMEX America? We'd love to meet briefly with you in person, even if it's just to say "hello." Please let us know if you'd like to visit with us. You may also stop by the Tech Zone. 

​We’ve all seen the Consumer Cellular ads and know that “text size” can easily be enlarged on mobile or GrandPad devices, which is important to keep in mind when creating event text communications from your business desktop or laptop. The interface and experience of that of the attendees that receive event-related text messages are likely to vary, regardless of the type of mobile device.
 
Just because message length or choice of diction looks great for you, doesn’t necessarily mean this will be the case for guests that receive this message on their mobile devices. Today, text messaging continues to shape the way people communicate. The first text message was sent around 1992, and in a relatively short period, today there are over 5 billion texters globally with about 2 billion of those in the U.S. And these figures will continue to rise. According to a study by Twilio, “90% of people say they’d rather receive a text than a phone call from a business.” This article will guide your business towards writing clear, concise event text messages with confidence.